Giveaways, Collaboration, Campaigns and much more

Giveaways, Collaboration, Campaigns and much more

Instagram has become almost as important as Facebook over a steady period of time. People have started to use it almost every day. The very idea of just sharing photos with a caption makes Instagram a really fun application that is being loved by people of the young age group and other brands who want to showcase their product to the people on Instagram. If you are planning to spend money on digital marketing for a campaign make sure that you include Instagram as a part of the campaign because it can give you a lot of engagement. Some popular marketing strategies that you can follow are given below so that you can use them and take your campaign to the next level. 

One of the most popular strategies followed by brands is a Giveaway. Usual fashion brands tend to giveaway some of their merchandise and products to the people who complete the tasks given by the brand. With this process brands usually target to make people aware about their brand or about a new product that they are launching. Some contestants use methods such as automatic Instagram likes and comments so that they have the maximum likes. With automatic Instagram likes and comments the contestants are usually not doing the ethical thing but it is a just a giveaway so they are not scrutinised. However, some companies are able to detect the automatic Instagram likes and comments and they may also disqualify the contestants. 

Other than giveaways, brands use the method of collaborating with people who have a better following and followers who are the potential consumers. This method is usually used by fashion and tech brands by collaborating with top followed fashion models and tech bloggers. Instagram is an essential part of your digital marketing campaign. 

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