5 Web Design Errors That Damage SEO

5 Web Design Errors That Damage SEO

We all know that the finest websites are ones that are designed not only for search engines but also for the user.

For that reason, the beauty of the website design and website function should both be considered when designing a website.

Error 1: Omitted H1 Tags

Imagine browsing through a site with a beautiful background design, perfect color scheme, and matching font. Visually, it looks as though everything seems to fall in place.

But as beautiful as this site might be, it may not exist to search engines. This is because website developers and designers tend to forget the most critical SEO components.

Error 2: Large Images And Media Files

Yes, you want your website to look aesthetically pleasing, but you also need to pay attention to the size of your media files since larger images and videos slow down the speed of your website. This, in turn, can negatively influence the rating of your website on search engines.

Google now provides links for the optimized download images that one can use and upload onto their website.

Error 3: Popups

Google has recommended websites avoid popups. Every time a visitor browses a website and some creative popup show up before the visitor can access the main content of the page, it can negatively affect your user experience, and therefore your SEO.

The best alternative is to reassess your pop-up strategy, particularly when you are noticing the ranking is going down for your site in the search engine.

Error 4: Text In Images

This mistake is surprisingly the most common. Many web designers tend to include text in an image rather than including a text layer over an image.

This means search engines are not able to “read” the image as your visitors can. For that reason, search engines fail to see the text on the image. It’s actually comparable to not having the text at all.

Error 5: Thin Content

The most important pages on your website are the service and product pages. The greater the score in relation to your target keywords, the more profit you will make. It’s as simple as that.

Having a single page listing for numerous services/products. Having single keyword/idea per page makes it easier for search engines to know and figure out what each page is about and they are able to score it accordingly. Containing numerous services/products on the single page makes it confusing for the search engine to know what the page is about and the services it provides. This, in turn, causes the ranking of your website to go down.

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