Interesting Facts aboutVideo Advertising

Interesting Facts aboutVideo Advertising

The advertising space is moving at such a pace that is so rapid that businesses and organizations that don’t move with it would quickly get left behind. Over the years, there have been new discoveries about the most effective forms of advertising. Each discovery builds on the next and then on the next. It has been a huge continuum that has led up to the point where it is today. And with each discovery, advertisers are better understanding the behavior of people and how each ad affects their decision making process. The biggest discovery in advertising is video advertising. This has been the case for the past century. Video adverts have taken the majority of the mainstream media and now there is the need to leverage on technology development and the expansion of the internet all over the world to get better results from advertising. The following facts about video content and the internet are worth knowing so that you know how to harness the power of the internet for better advertising results.

1.       People spend more than one third of the entire time they spend on the internet watching videos. This means video content is not just a big deal, but the main deal. This also shows that people are more visually driven and they are more attractive to dynamic visuals, which is videos. Therefore, businesses should know how to harness this behavioral trait for their own good.

2.       More than 90% of internet users spend more time on websites with video content than others. This is a huge revelation that should spur every business to harness the power of native video advertisingto grow their business and to sell their products and services. One of the rules of advertising and marketing success is that the higher the exposure of the prospective customer to advertising content, the higher the chances that they would take a favorable decision. This means that in order to keep them glued to you, video content is the key.

3.       More than 70% of companies have shown evidence of positive response to video advertising campaigns. This is huge considering the fact that the average conversion rate for traditional advertising is about 5%. To have higher than that is nothing short of a breakthrough, and for over 70% of companies to report favorable expected response to their video advertisingefforts shows that using video to drive sales and marketing efforts works.

Considering all these interesting facts, there is no arguing that native video advertising is the key to better advertising success and to optimizing marketing budget. Therefore, it is imperative that you know the best services to use to get the best results for your business. This is why VDO.AIis the perfect place to go.

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