Proximity marketing and how is it working

Proximity marketing and how is it working

Proximity marketing is just marketing the customer at the suitable place, at the suitable point of time with all high personalized and relevant notifications. Over the last decade, we all have seen that there are numbers of brands ranging from the online casinos to the theme parks is opting in enhancing the customer experience. They are using the technology of the proximity marketing. The marketers all across the various vertical are being now realizing that the proximity marketing is offering enormous potential all beyond the delivering coupons and vouchers. These tools are working best when they are using the brands for better understanding the wants and needs of the customer as well as the buying behavior.

If we look at few day back, we will see that more and more good brands are reorganizing their strategies of marketing around with new technologies. More importantly, the more campaigns of proximity marketing are showcasing what is on offer. There will be greater change into a perception of the customers as it is reinforcing the factor of trust by doing highlighting the fact that it is only a customer who is truly getting benefits from the technology. Proximity marketing is involving targeting to the potential customers with all personalized adverts which are based on how a new customer to a specific area and enticing for making buying decision immediately in future.

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