Wednesday, March 8, 2017

Growth Hacking How to Hack Consumer Consciousness

Growth Hacking How to Hack Consumer Consciousness

Growth hacking has become an ever-present buzz phrase for startups all over the world. Although it has been around only for a few years, this marketing strategy has become massively popular. However, many entrepreneurs struggle with understanding the concept of growth hacking and how it differs from traditional marketing techniques.
What is Growth Hacking?
Sean Ellis
The phrase “growth hacker” was first created by Sean Ellis in 2010. Sean, an experienced marketer, very quickly became the go-to guy for companies in the Valley who needed to boost their growth and do it fast. He put in place systems, processes, and mindsets to not just initiate the growth but to keep the companies on an upward trajectory after his work was done. It is when Sean started to look for his replacement that he realized searching for traditional marketers would not give him people with the right skill set. Thus, he began his search for “growth hackers”.
“A growth hacker is a person whose true north is growth.” Sean Ellis
 The focus of traditional marketers is scattered over several different areas including growth. However, growth hacking is about focusing every effort and activity towards growth. It is more about achieving the final objective than following the conventional rules. Thus, growth hackers often come up with creative and innovative ideas to propel the business into consumer consciousness. In other words, a true growth hacker is a person that is witty, original and inventive.
Growth Hacking In Practice
There is no better way to demonstrate the impact of this approach than taking a look at the most iconic success stories.
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