Growth Hacking How to Hack Consumer Consciousness
Growth hacking has become an ever-present buzz phrase for
startups all over the world. Although it has been around only for a few years,
this marketing strategy has become massively popular. However, many
entrepreneurs struggle with understanding the concept of growth hacking and how
it differs from traditional marketing techniques.
What is Growth
Hacking?
Sean Ellis
The phrase “growth hacker” was first created by Sean Ellis
in 2010. Sean, an experienced marketer, very quickly became the go-to guy for
companies in the Valley who needed to boost their growth and do it fast. He put
in place systems, processes, and mindsets to not just initiate the growth but
to keep the companies on an upward trajectory after his work was done. It is
when Sean started to look for his replacement that he realized searching for
traditional marketers would not give him people with the right skill set. Thus,
he began his search for “growth hackers”.
“A growth hacker is a person whose true north is growth.”
Sean Ellis
The focus of
traditional marketers is scattered over several different areas including
growth. However, growth hacking is about focusing every effort and activity
towards growth. It is more about achieving the final objective than following
the conventional rules. Thus, growth hackers often come up with creative and
innovative ideas to propel the business into consumer consciousness. In other
words, a true growth hacker is a person that is witty, original and inventive.
Growth Hacking In
Practice
There is no better way to demonstrate the impact of this
approach than taking a look at the most iconic success stories.
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