The process of video production

The process of video production

The process of video production involved three phases. They are the pre- production, the production and the post- production. Each of these is equally important for the process of production and need to be planned out in detail. The people associated with each of these phases need to be well trained and in sync with each other.

The pre-production includes the concept. This means whether it is an advertisement or a film or animated film or a documentary or a video meant for social awareness and so on. Plus it is here that the target audience has to be defined. Only then will the content be well defined. This is followed by the script, which then means that there is a story board after it. Then there is finance, which needs to be looked into. Here comes in the funding for the video. The sponsors and the producers decide the budget of the video and get in advertisers or sponsors for their video. Then insurance is another financial option that must be worked into. This is followed by the permissions and the clearances, the people in the production unit and their facilities. If this phase is well planned and all the resources are in place, the phase of production and post- production are a cake walk.

Then comes theproduction, which is the actual shooting of the video. This would include the graphics, the sound, the animation, the acting, the narration, the lighting and the video footage. This is followed by the post production phase. This phase includes the editing of the video and the distribution of it. At video production London, this is done in a systematic manner. The video production company london will go each of these phases and complete the video in the allotted time and the allotted budget.

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